Notes on making and selling perfume.
A new article every week by Arthur Cukier and the Perfume Street team.
What does a fragrance licensee actually do?
A licensee holds the right to make and sell fragrances under a brand it does not own. In return, it runs the whole fragrance business. Here is what that means day to day.
Why I describe perfume through feelings, not notes
A list of ingredients tells you what is in the bottle. It does not tell you why you would wear it. A lesson from my mentor, and how it shapes every launch.
Launching a fragrance in Europe and in the US: what changes
Same bottle, two very different markets. Who you sell to, how you launch and what a retailer expects from you are not the same on each side of the Atlantic.