Your house. Our craft.
We take a heritage name into fragrance and run the whole business behind it. The brand keeps control of its image. We carry the work and the risk.
Six steps, one team.
Each launch follows the same path. Final design is locked twelve months before launch.
Brand DNA
We study the house: its archives, codes and customers. We agree the territory the fragrances will live in.
Story and artistic direction
Each collection is written as a story. For Borsalino, the Art of Love is a romance told in acts.
Olfactory creation
We brief master perfumers with a scene, not a formula, and choose the juices with the brand.
Design and packaging
Bottle, cap, box and gift sets, made with the best artisans in Italy and France.
Production and compliance
Sourcing, filling, quality control and EU and US regulatory work.
Distribution and activation
Retailers, travel retail and online partners, plus training, sampling, PR and influencer seeding.
Borsalino Fragrances
Borsalino has made hats in Alessandria since 1857. In 2025 we relaunched its fragrances with The Art of Love. Four fragrances later, they are in 616+ stores across 12 countries.
See the collection
Licensing, simply.
What is a fragrance licence?
An agreement where a brand owner lets a specialist company create and sell perfumes under its name, in exchange for royalties.
What does Perfume Street handle?
Artistic direction, perfumer briefs, packaging, production, regulatory compliance, distribution, retail activation, PR and content.
Which brands does Perfume Street license?
Perfume Street is the exclusive worldwide licensee of Borsalino Fragrances and is open to new heritage brands.
Tell us about your house.
We reply to every serious enquiry within a week.