We build fragrance worlds for heritage houses.
Perfume Street creates, produces and distributes fragrances under licence. Our first house is Borsalino, the Italian hat maker founded in 1857.
From the first brief to the shelf.
A licence gives us the right to make perfume under a great name. We take on the whole job, so the house can keep doing what it does best.
The story and the juice
Artistic direction, perfumer briefs, bottle and packaging design, all built on the house's DNA.
Made with care
The best artisans in Italy and France, natural raw materials, and EU and US compliance.
On shelf, worldwide
Perfumery chains, travel retail and online partners, with training, sampling and PR.
Amber Note and Rose Note. Two voices, one melody.
After the cinema comes music. Act II takes the love story into a listening bar. An Eau de Parfum Intense duo by perfumer Nicolas Bonneville, out since October 2026. Act III, around painting, arrives in April 2027.
In 616+ stores. Online in 32 countries.
Vogue France, WWD, Fragrantica, Milano Finanza, Pambianco, Glamour Polska and more have covered Borsalino Fragrances since the licence began.
- BeautyBiz. Oct 2026Borsalino Fragrances accelera l'espansione internazionale
- MF Milano Finanza. Oct 2026Borsalino Profumi punta al raddoppio dei ricavi nel 2027
- Pambianco Beauty. Oct 2026Arthur Cukier: "Con LVB rafforziamo la distribuzione di Borsalino in Italia"
- Alessandria Post. Oct 2026Borsalino Amber Note e Rose Note. Il nuovo duo fragranze
Nobody falls in love with a list of ingredients. We describe perfume through feelings.
Arthur Cukier, Founder and CEO
Why is iris perfume so expensive?
The scent of iris is not in the flower. It is in the root, which grows for about three years and then dries for two to three more before it smells of anything. Hundreds of kilos of root make one kilo of orris butter.
How should you describe a perfume if you don't know the notes?
Describe what the perfume makes you feel, where you would wear it and how it changes on your skin. Notes matter less than you think, and most people cannot pick them out of a finished perfume anyway.
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