We build fragrance worlds for heritage houses.
Perfume Street creates, produces and distributes fragrances under licence. Our first house is Borsalino, the Italian hat maker founded in 1857.
From the first brief to the shelf.
A licence gives us the right to make perfume under a great name. We take on the whole job, so the house can keep doing what it does best.
The story and the juice
Artistic direction, perfumer briefs, bottle and packaging design, all built on the house's DNA.
Made with care
The best artisans in Italy and France, natural raw materials, and EU and US compliance.
On shelf, worldwide
Perfumery chains, travel retail and online partners, with training, sampling and PR.
Amber Note and Rose Note. Two voices, one melody.
After the cinema comes music. Act II takes the love story into a listening bar. An Eau de Parfum Intense duo by perfumer Nicolas Bonneville, out since October 2026. Act III, around painting, arrives in April 2027.
In 616+ stores. Online in 32 countries.
Vogue France, WWD, Fragrantica, Milano Finanza, Pambianco, Glamour Polska and more have covered Borsalino Fragrances since the licence began.
- BeautyBiz. Oct 2026Borsalino Fragrances accelera l'espansione internazionale
- MF Milano Finanza. Oct 2026Borsalino Profumi punta al raddoppio dei ricavi nel 2027
- Pambianco Beauty. Oct 2026Arthur Cukier: "Con LVB rafforziamo la distribuzione di Borsalino in Italia"
- Alessandria Post. Oct 2026Borsalino Amber Note e Rose Note. Il nuovo duo fragranze
Nobody falls in love with a list of ingredients. We describe perfume through feelings.
Arthur Cukier, Founder and CEO
Niche vs designer perfume: what is the real difference?
For me the real difference is distribution, not the label. A designer perfume comes from a fashion or heritage brand. A niche perfume is built around the juice and sold in a few chosen places. Borsalino is both.
How do you make perfume last longer on skin?
Perfume reacts to warmth. Spray warm spots for diffusion and cooler spots for longevity, keep your skin hydrated, and try your clothes, wool most of all. Then simply spray again every two or three hours.
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